The End of Advertising

The End of Advertising

The next 5 years will hold more change for the advertising industry than the previous 50 did.

A recently released White Paper from IBM concludes there is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

Download IBM Advertising Business Value Study

Download the IBM Executive Summary

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