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A recent patent pointed to Apple's interest in using sapphire as a display cover on future iPhones and shortly after, a report suggested Apple partner Foxconn had already began a small trial production of 100 devices with a sapphire display. Those rumors, along with today's report, indicate...

The first trailer for "Jobs," the upcoming biopic starring Ashton Kutcher as Steve Jobs, has arrived. The 2-minute, 20-second spot provides a brief look at the film, which chronicles Jobs and Apple from 1971 through 2000 and co-stars Josh Gad as company co-founder Steve "The...

Apple started running a new iPhone ad this evening called "Photos Every Day". The ad is a departure from recent iPhone advertising, focusing on people actually using the phone, rather than just the phone itself. Brand is about emotion because emotion is what triggers recognition. ...