21 Nov Apple’s iAd Program Expands Globally
Apple is aggressively expanding its iAd program globally beyond the initial launch markets. Announcements that Apple will be bringing the program to advertisers in Europe beginning next month and Japan as of early next year.
A recently released Apple video offers a quick glance at some of the individual brands participating in iAds, including AT&T, Audible.com, Campbell’s, Dove, JCPenney, and Nissan. This is a tremendous opportunity for brands to establish a presence in more than 300,000 Apps through the iAd network.