What Steve Jobs thought of his rivals?

What Steve Jobs thought of his rivals?

“They just don’t get it.” That’s how Steve Jobs described his digital rivals Microsoft and Google in an interview with his biographer Walter Isaacson. Isaacson talks with “Sixty Minutes” about the more than 40 taped interviews with the Apple co-founder and CEO–all of them done while Apple was on its ascent and Jobs was on his decline, ill with a form of pancreatic cancer that would end his life at age 56.

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