VentureDNA | Aspire Energy Drink
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Aspire Energy Drink

About This Project

Aspire Brands, Inc. is a Chicago-based creator and marketer of beverages targeting health-conscious women. Through our proprietary network, Aspire Brands approached VentureDNA on a confidential, non-exclusive basis to provide management and advisory services. Aspire is a lightly carbonated, fat-burning beverage primarily targeting health-conscious women. Aspire has zero calories, zero carbs, zero sugar, and a gentle, refreshing taste. With as much caffeine as a 12 ounce cup of coffee, and boasting vitamins and other beneficial ingredients, Aspire is a healthy, mass-market alternative to caffeinated and energy beverages. Its special appeal to women (boosted by its growing appeal to men) distinguishes Aspire in an otherwise crowded product category aimed at men. VentureDNA provides management consulting services and interim CFO activites for the company.


Food & Beverage


Summer 2017

Advisory Services